Survey shows Wallsend-born Sting attracted 194,000 people to the North East in 2012 and new album shaped by experiences of growing up in the North. North rock star Sting is boosting the number of music tourists travelling to the region, according to a new report. Figures from UK Music and VisitBritain survey show that the Wallsend-born singer attracted 194,000 people to the North East in 2012. The Government-backed report says that nationally music tourists have brought £2.2bn to the economy, as cities cash in on their musical heritage. The news comes as Sting releases his latest album Last Ship, which is shaped by his experiences of growing up in the North...